a. Navigational Our system automatically gathers information about the areas visited by both members and users. To do this, Rochfordsupply.com logs IP addresses (in other words, the location of your computer on the Internet) for system administration, troubleshooting and to examine overall traffic trends. (For example, IP addresses help us determine the number of people coming from various gateways, such as AOL.) We do not use any of this navigational data on an individual basis. Nor do we share any of this data with outside companies. We do use navigational information in the aggregate to understand how our members and users travel around the site as a group to use the services that we offer. We collect that information so that Rochfordsupply.com can constantly improve the site. We may also share this statistical information with our partners or other outside companies, but in doing so, we do not disclose individual names or personal navigational information. b. Personal When you place an order with Rochfordsupply.com, we will ask you for some information, such as name, address and email. When you go to buy an item, additional information, such as your preferred means of payment and your shipping address, will be required. The information gathered is used, by means of placing a "cookie" on your hard drive, to welcome you to the site by name upon subsequent visits and speed up the data-entry process should you revisit our site later and want to make another purchase. Please note, however, that sensitive credit card information is not included in the information stored. We might, from time to time, use the information provided to send you alerts about upcoming events and promotions and to create general customer profiles. You can -- at any time -- "opt-out" of receiving such communication by calling us at 1-866-681-7401 and letting us know.

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Rochfordsupply.com does not disclose, share, sell or trade any personal or individual information that it collects to third parties other than in the course of completing a transaction that you have requested or in response to an investigation involving legal matters. While we may provide information regarding site usage to third parties, such as traffic reports and sale information, this information will not include any of your personal information. We never disclose your password to anyone. Our password reminder service ensures that forgotten passwords are sent only to the e-mail address entered into our system during the setup of the account.

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"Cookies" are pieces of data your browser stores on your computer's hard drive. Rochfordsupply.com uses a cookie to customize portions of our site to your preferences. For example, Rochfordsupply.com uses a cookie to identify you as an account holder, and to make sure that only you have access to (for example) your own personal information. This way, you only have to answer those questions once and not every time you make a purchase on the site. The cookie, by itself, does not tell us (or anyone else) who you are, your email address, or anything else personal. You provide that information when you register with Rochfordsupply.com and only Rochfordsupply.com has access to that information and Rochfordsupply.com will not share that information with others except in the course of completing the transaction.

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Rochfordsupply.com uses a secure server. The servers use Secure Sockets Layer (SSL), an advanced encryption technology that safeguards your personal information and guarantees privacy.

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We keep track of links that appear on our site that you may use to exit our site, but we do not keep track of where you go on the World Wide Web. The Web sites you visit may have their own privacy policies or no policy at all. We encourage you to review the privacy policies of Web sites before providing them with any of your personal information. Rochfordsupply.com is not responsible for the privacy policies of those sites nor for any cookies those sites may deposit on your hard drive.

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Rochfordsupply.com does not target children nor does Rochfordsupply.com expect to attract children to its site. Because we are not a children's site, we do not provide most of the privacy measures that are so important for their protection on the Internet. Because of this, we ask that minors do not submit information to Rochfordsupply.com without the express consent and participation of a parent or guardian.

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If we decide to change our privacy policy, we will post those changes here for thirty (30) days so that you will always know what information we have gathered, how we might use that information and whether we will disclose it to anyone.

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We provide you with the opportunity to review, update or correct your information that we have on file. Just as you want to make sure that information Rochfordsupply.com has about you is accurate, we want to keep only the most up-to-date information about your account. Therefore, whenever you want to review your information, or believe that your contact or billing information needs updating, you can contact Rochfordsupply.com at info@Rochfordsupply.com

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If for some reason, you want us to remove your credit card and contact information from our database, we will -- after all of your transactions have been completed. All you have to do is send us an email at info@Rochfordsupply.com. Such information, however, is never completely removed from our database archives because we routinely back up our servers for disaster recovery and tax-record purposes.

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Rochfordsupply.com will disclose personal information or information collected on about your use of the site in response to valid requests by legal authorities or in order to comply with the legal process.

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