Our system automatically gathers information about the areas visited by both members and users. To do this, Rochfordsupply.com logs IP addresses (in other words, the location of your computer on the Internet) for system administration, troubleshooting and to examine overall traffic trends. (For example, IP addresses help us determine the number of people coming from various gateways, such as AOL.) We do not use any of this navigational data on an individual basis. Nor do we share any of this data with outside companies. We do use navigational information in the aggregate to understand how our members and users travel around the site as a group to use the services that we offer. We collect that information so that Rochfordsupply.com can constantly improve the site. We may also share this statistical information with our partners or other outside companies, but in doing so, we do not disclose individual names or personal navigational information.
When you place an order with Rochfordsupply.com, we will ask you for some information, such as name, address and email. When you go to buy an item, additional information, such as your preferred means of payment and your shipping address, will be required. The information gathered is used, by means of placing a "cookie" on your hard drive, to welcome you to the site by name upon subsequent visits and speed up the data-entry process should you revisit our site later and want to make another purchase. Please note, however, that sensitive credit card information is not included in the information stored.
We might, from time to time, use the information provided to send you alerts about upcoming events and promotions and to create general customer profiles. You can -- at any time -- "opt-out" of receiving such communication by calling us at 1-866-681-7401 and letting us know.